Today we’re talking all about branding. What is branding? When I say branding, did you think of a logo and maybe some colors? Most people think of the outward-facing assets when it comes to branding. I’m going to be focusing on the strategy behind your brand. Jeff Bezos, the founder of Amazon, said,   […]

Welcome! Let me introduce myself. My name is Harley Boyer – my maiden name is Davidson… Yes you read that right. I usually crack this joke as a way to break the ice when I first meet someone. I’m a mom of 3, Ellery (turning 5 in February and already a moody teenager), Arwen (yes […]

  All right, let’s dive into doula website strategy. The whole point of website strategy is to convert site visitors into customers, right? That’s what website strategy is all about. For doulas, that means that you are wanting people to book you for your doula services, or you want people to fill out your contact […]